UAE – Mubasher: Dubai Media has signed a memorandum of understanding (MoU) with NEP Group to foster collaboration and exchange expertise across various media domains.

The agreement is part of Dubai Media's ongoing efforts to bolster its logistical and technical capabilities and enhance the quality of media content delivered through its TV and digital channels, according to a press release.

Signed during the 22nd Arab Media Forum held at the Dubai World Trade Center, the MoU seeks to strengthen cooperative ties between the two entities.

It focuses on utilising NEP Group's digital tools, technology, and human resources to develop Dubai Media's external broadcast operations both within and beyond the UAE.

This collaboration is set to elevate the institution's production and operational capacities, ensuring high-quality coverage of events.

Salem Belyouha, Chief Content Officer at Dubai Media, stated: “The MoU provides an opportunity to develop our TV and radio broadcasting operations and expand their global reach, reflecting Dubai Media's status as one of the largest and most prominent media institutions in the UAE and the region.”

Saeed Izadi, President at NEP for Singapore, India, and Middle East, commented: “This partnership will support Dubai Media and enable its teams to utilise the very best broadcast technology and develop its expertise in covering external events and activities, delivering premier content to its audiences both inside and outside the UAE.”